Janie Hewson
Archive of entries posted on March 2011

What Really Matters!

Quit Excuses!
The first thing that is required of every creative and entrepreneur is to completely quit excuses, accept total responsibility and get moving to try something different to get more of what YOU want.

There are a million really good reasons why you are where you are. Now make a plan to get out of there and into what you want.

Find Money!
Most businesspeople understand this. Many entrepreneurs don’t. Without money, business does not happen. So go make it, borrow it, steal it or marry it.


5 Keys to Success

Don’t let the following tips fool you. They are simple, but they are the foundation of great business.

1. Be a Decent Human Being. Good manners and gratitude are a huge deal. Being outgoing and caring for others are powerful values that shine in your work.
2. Do Great Work. There is no way around this. You must put the energy and imagination into producing kickass work. Unless you can create mind-blowing product, you might as well quit now and get a “regular” job (apologies to those in traditional jobs which are no longer “regular!”)
3. Show Your Work. If no one “really” sees your work, you’ll never be remembered or bought. Figure out how you will break into the world of being “seen,” make a plan and then do it. Over and over and over…so you will be “remembered.”
4. Over Deliver. When you get someone’s attention, make sure you are worth the attention. Then, get back to them in a “together” way. Be totally engaged EVERY time you meet. This is how you get to work with them for life. We seek people “who get things done!”
5. Follow Up. YOU need to keep after it – day after day, month after month. Again, I’m sorry. Nobody’s going to hold your hand. Aggressive sales tactics are for chumps. You’ll cash in by making basic human connections, by simply being available and keeping in touch. There are so many ways to do this.
Everyone Needs A Plan.


Everyone Needs A Plan

A well thought-out and organized plan dramatically increases your odds of succeeding as an entrepreneur.

It allows you to:

Know where you are.
Know where you’re going.
Be efficient.
Work with focus.
Do great work.
Use money smartly.
Work productively.
Get more clients.
Be SEEN.
Be REMEMBERED.

•  Your Plan gives you guidance, reminds you of your goals and breaks all the work down into manageable steps. It is the map of your hopes, dreams and ideas for your business.

•  Your Plan takes time, thought and work to produce. Many entrepreneurs find this process difficult.  Don’t go it alone.  Marketing Creatives has worked with hundreds of entrepreneurs to create their own Custom One-Year Plan.