Janie Hewson
Archive of entries posted on January 2012

Consistent. Persistent. Doing the Work.

Have you gotten so busy just “doing business” that you forgot to keep up with everything else?

This is our forever challenge.

Stay consistent.  Be persistent.  Do the work.

  • Building content — making films, writing, shooting, illustrating, directing, whatever — daily.
  • Building contacts — seeing people, writing people, talking with people, attending industry events — daily, weekly.
  • Building ideas — free time to create, structured time to strategize and random times to be inspired.
  • Building promotions — creating, launching and following up on getting Seen and Remembered.
  • Building relationships — caring for clients by doing outstanding work, over-delivering and staying in-touch.

A Marathon, Not a Sprint.

As entrepreneurs in our creative world, we all find times when the opportunity appears lost.

My husband, who is usually the recipient of my advice, last night offered up some insights that transformed me from momentarily miserable to ever hopeful.

I wailed, “Why should I even bother, all these other services have joined forces and they are providing a one-stop solution that appears custom.  And they’re offering it to everyone!”

“I should just give up and go work for the competition,” muttered low but still heard.


The New Normal Begins …

The last few months of 2011 were crushing for many.  The Great Recession has left us but in its wake is a whole lotta nothing.  Business is squirrelly, accounts are tight, people are scouting for work but not making the buy.  This leaves entrepreneurs in a tough spot.

Now what?

Keep marketing, use social media, get out there.  Over and over and over.  Yet, money is low, social media is crowded and no one wants to see you.

It will not be this way forever.  Change is always at work.  Here’s where persistence, new knowledge and the ability to stay in the game are the factors that influence success.